Edward P. Keeney | Nexus SEO

Recognizing SEO Friendly Websites

Posted on February 15, 2016 by Edward P. Keeney Posted in SEO Trends Leave a comment

It is simply not enough in recent times to come up with a good, functional site that addresses the requirements of the customer. What you actually need is a stable online presence that allows your customers to reap rich benefits and increase your business. All this is possible with the help of SEO which increases the visibility of a website on the Internet search via organic search results and it is mainly a choice web marketing tool for a variety of businesses. SEO changes constantly thanks to the updates made to social media and search engines but there are some main ways to recognize websites that are SEO-friendly.

Optimization of Coding Structure for HTML

It is important for a site to have design that loads rapidly and is both user and SEO-friendly. The people responsible for the development of such a site need to address the back end in a way that remains well optimized for fast loading speeds and rendering. The website optimization also serves to direct more traffic to the page since people do not have the inclination on a site that takes a lot of time to load properly.

On-Page Optimization

Website optimization was and still is one of the most crucial aspects of SEO. It is necessary in the current time to make any website search engine friendly so that all the pages are visible in the search engine rankings page. Every site needs to be planned meticulously with the intention that it be more easily indexed by the search engine crawlers since there are numerous components that are capable of influencing an SEO-friendly website.

On-site Content

The content of a website is becoming extremely important for the Internet traffic and SEO of a particular site and SEO professionals are of the opinion that content is the primary concern. In case a site lacks a specific blog area nowadays and is not updated daily by expert writers, it cannot sustain itself for very long against the increasing competition. Good articles are a must if the site wants to draw visitors from different sources like organic traffic and social media. Content that boasts of greater amount of interest and information is more likely to be shared via social media among a vast number of people and is capable of pulling in a huge section of backlinks.

New SEO Trends enter the Industry

Posted on February 10, 2016 by Edward P. Keeney Posted in SEO Trends Leave a comment

The number of local businesses that are opting for Internet marketing practices in recent times as an alternative marketing channel for their services and products has risen considerably and they are making money off their Internet efforts. They have the necessary setup to track the leads and sales thanks to SEO services. There are plenty of SEO firms available which can be hired in order to draw traffic to the website. The amount of traffic that SEO firms can tap into on behalf of a company is amazing and they keep the company updated with the latest trends in the SEO industry.

Role of Social Media in SEO

Search engines first began to integrate social media to the search results and now everything can be tracked easily. This gives an idea about the way in which content is perceived by the users. Eventually, social signals may be promoted that directly impact search engine results with viral content topping the search engine rankings pages.

Growing Need for Online Security

It is important for every company to focus on online security and SSL since the majority of them have now made the move to ecommerce which attracts more widespread attacks. User information is the main currency of the online world and so, SSL has become mandatory for a website to be trusted by the users as well as the search engines. Once the visitors understand that the website is secure, they become more confident and begin to trust the company.

Compatibility with Mobile Devices

The number of searches on online engines conducted every year is increasing rapidly and mobile devices have managed to carve out their own niche spot in the present marketing industry. Mobile compatibility is now being considered as a major factor that improves the rankings of website SEO. However, the site needs to be responsive if it wants to attain a spot at the top of the first page of the search engine results.

Relevance of Context against Keywords

Content has become the prime consideration of search engines with the passage of time and new technology has made it a decodable asset that allows computers to comprehend the meaning of the content depending on the context rather than relying on keywords. Hence, this bodes well for forums and blogs of industry websites which are lively with conversations.

What to Expect from SEO Agencies

Posted on February 5, 2016 by Edward P. Keeney Posted in SEO Agencies Leave a comment

There is a growing awareness among businesses and companies regarding the importance of SEO and how it is one of the most efficient means of increasing visibility in terms of search engine results. Most of the industry experts are of the opinion that the best option is to seek out the services of a good professional agency that excels in SEO services and has lots of experience in the field. Such companies can certainly be expected to boost the position of the company.

Most of the SEO experts tend to work their magic and provide higher ranked search pages by incorporating the most suitable keywords in the content of the website. This is a lot tougher than it sounds and the process of adding suitable keywords to the mix for the search engine to recognize may vary considerably. However, it would be wrong to expect results overnight. SEO works slowly but efficiently and if any SEO firm states the contrary, you can be rest assured that they will not be able to fulfil your requirements and are simply making hollow promises. This is owing to the fact that there are over two hundred individual factors that affect the website rankings in the search engines, and it is not possible to meet all the criteria.

Necessity of Thorough Research

The mark of a good SEO agency is research. Any professional and expert SEO firm will first examine your business, take a good look at the profiles of your competitors and then choose the keywords that would have the desired results. This sort of an agency would be well aware of the tools necessary for performing extensive research of the keywords, and then use them in an effective manner to arrive at the most suitable keywords that might improve the flow of traffic to the website, thereby increasing the rate of conversion.

Optimization Services

SEO always involves the optimization of the site with the help of on page as well as off page optimization techniques that tend to vary considerably. It is the job of SEO to ensure that the website contains every single shred of relevant data that the visitors to the site are going to find useful, engaging and informative. It is important for the SEO websites to be made user-friendly and the overall design of any website happens to hold a lot of significance when it comes to making it user-friendly. A website that does not boast of a good design and is very haphazard will serve to frustrate its visitors who will be unable to navigate it properly and find the content they need. In the end, they will have no other option but to move to one of the other websites, possibly one that belongs to their competitors. When you select an SEO agency for your company, they will likely be in a position to recommend the ideal design for your website.

Harnessing Social Media Power

You are capable of promoting your website using the power of social media. In the modern age, social media websites play a huge role in bolstering the popularity of a particular website and it has been realized that usually such traffic leads to superior rates of conversion. The agency that provides SEO services must help the user in exploiting these sites to the best of their advantage. Moreover, the metrics of the site need to be monitored on a regular basis. It is up to the service provider of the site to demonstrate how the techniques that have been adopted and employed by them are capable of affecting the results. The two most important factors that require regular monitoring for the same purpose include subsequent conversions and click rates.

Portable Viewing Enabled

One of the aspects that SEO deals in is the viewing experience of the site and all the latest websites and blogs can get their size optimized for their portable devices. It has been found that a large number of people nowadays are using mobiles devices to log onto the Internet and this is why it is important for you to seek out the help of SEO services that ensure the mobile-friendly feature of the site.

The company needs to always pick an SEO firm that is well acquainted with the right current techniques and all the essential search engines continue to use search algorithms whose main purpose is to improve user experience with the intention of eliminating any sites containing spam. Thus, it is essential to seek out a company that remains aware of the present trends of the online search world and is in a position to change their techniques as per the needs of the client.